Artist Museum Poster

Walsh Museum Poster & Card

Jessica Walsh (born October 30, 1986) is an American graphic designer, art director, illustrator, and educator. She was a partner of the design studio Sagmeister & Walsh (2010–2019), and the founder of the creative agency &Walsh (2019–present). She has taught at the School of Visual Arts in New York. (SVA).

Overview & Inspiration

For this project, I was inspired by the artist, Jessica Walsh, herself, and her design pieces. The following pages will show her works of her and others similar to her to gather knowledge of her style and understand how I can incorporate it into color and type themes throughout the museum posters and card designs.

Designs & Sketches

I drew out all the ideas that I saw in my mind and put them onto paper in my sketchbook to play around with before I started the InDesign version and incorporated photos and text boxes that would fill the places where I marked an “X” and wavy lines.

Type Study

I wanted to incorporate a bold and modern typeface to compliment Jessica Walsh’s many pieces, such as Futura and Officina, as well as their lightweight, medium, italic and bold counterparts to be distinguished and legible.

Color Study

It was not an easy task to create a color scheme that would fit the aesthetic of Jessica Walsh because each of her pieces is extremely unique, but I decided to create three different color schemes for each one of my comps (poster and card), to see which one was the favorite among my peers.

Various Comp Designs

There were so many different pieces of art to be inspired by, so I created three comps to display and merge the designs to use as promotional material for the museum. Each one is completely different from the other but still, conveys the same information.

Final Designs

Thanks to the feedback from my fellow designers, I created my final museum poster and card comp that I was truly proud of. I changed the text hierarchies to enhance where the eye travels to first as well as transformed the color of the MOMA logo into one that better complimented the piece in its entirety. I finally switched the layout of my card design to feature Jessica Walsh on the front, instead of the back to create contrast between the designs.