The World of Visual Fonts
The visual language of motion graphics is based on the merger of images and typography in a specified amount of time. This form has the ability to give light to certain ideas, suggest depth, and establish an implied hierarchy among the elements at hand.
Understanding color, value, and contrast is extremely important in this line of work because these pieces can control the mood and emotions of the viewers without even knowing it. The patterns and textures that you include can add a certain depth and contrast while also giving the audience a sense of touch.
Live-action footage has continued to hold a strong presence in motion graphics because of the growth in cinematic vocabulary in designers and technological advancements in composing the media in general.
Specific properties in the film making process such as tone, contrast, lighting, depth of field, camera angle, etc, can help in developing and explaining the story to the audience. Kinetic typography also can help in expressing desired concepts and conveying the necessary emotions that the viewers are supposed to feel.
Picking the appropriate font for the chosen message and topic is also incredibly vital in the communication process. Having an understanding of the classifications of letters and the anatomy of different fonts can help you keep the integrity of the design and make it easier on the eyes of the viewers.
Apart from these elements, it’s also important to keep in mind the rules of building the world that you have envisioned. The basic rules to keep in mind are as follows: explore the brand and visual values through motion graphics, consider the physical and social laws, define visual, time and place laws, and remember to keep all of these elements consistent as the audience continues to explore your world.