Driven Media Management - QU3+1 Instagram
Quinnipiac University’s accelerated Business dual-degree program leading to a BS and an MBA prepares students to meet the challenges of today’s global business world. The undergraduate component complements their career ambitions and prepares them for the in-depth, graduate-level work they’ll do in the fourth year of schooling when they’ll build a strong foundation in areas such as organizational behavior and financial analysis.
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2022-2023
My Journey with Driven
From being taken on as a Graphic Design Intern back in February of last year until now as a Graphic Designer on retainer, I have learned new skills and gained more knowledge about the marketing and content creation industry.
Upon arriving remotely at Driven Media Management, founded by Quinnipiac University graduate student, Jack Ebert, I was placed into multiple creative groups on the team messaging application and website, Twist, which allowed me to communicate easily with my fellow designers and creative developers to brainstorm ideas.
To my delight, I was creating content at a rapid pace to keep up with the demand of designing for two Instagram accounts, the company’s main one @drivenmedia.manage as well as Quinnipiac University’s own 3+1 Business Program account, @qu3plus1, which I had the pleasure of building from the ground up with my co-workers. We implemented the school’s established identity and color scheme to blend this account with the rest of the Quinnipiac University branded social media accounts.
In the beginning, the newly hired team members and I were unsure of who would take care of which individual post projects, which left many posts overlooked and several to be made twice, which eventually got solved when we grew into specific roles as graphic designers and digital creators within Driven’s brand itself.
The social media posts I designed for the Quinnipiac University account consisted of promoting the 3+1 Undergraduate and Graduate Business Program to existing and incoming students. Although the focus was on the information being delivered to the audience, the images were chosen to accompany the type were crucial to making the post as successful as possible. I decided to design the posts around the photos scattered around the Quinnipiac University website to allow people to feel familiar with the school’s brand and acknowledge that we were a part of that.
Instead of working with Adobe Suite, which I have been accustomed to, the graphics team and I used the website, Canva, to help us organize, manage and capture the essence that was necessary for the account. Staying within the lines of the established brand, I incorporated the school’s marketing colors of deep royal blue, yellow gold as well as white, and black to keep the design consistent.
As a designer, I constantly test the waters of what I’m able to do within reason at my internship positions to expand the diversity and creativity of the work I’m tasked with. With the Quinnipiac posts, I added pencil-like swirls, line-stroked circles, and cleanly-illustrated drawings provided by Canva to allow the social media posts to pop amongst the others by fellow higher education institutions.
Along the lines of creating social media content, I was offered to design other posts for the company’s main Instagram page to further our reach to small businesses and potential clients across the nation and the world. The company’s branding colors are a coral-like orange, warm summer yellow, and three different blue tones ranging from a light teal to a royal blue. The brand’s identity was more modern compared to Quinnipiac’s which allowed more freedom to explore new design trends and implement them into the posts. The typefaces alone were slimmer compared to Quinnipiac’s well-known serif style typeface.
At the end of each month, we would meet as a creative department to brainstorm content to post for the upcoming month, which consisted of social media posting statistics, business analytics, and time management tips for everyday people and business owners. I am currently on retainer for this company as well as its many clients.