Ideation & Design Process

When I was allowed to create my manifesto centered around the concepts of graphic design, I knew exactly what I wanted to incorporate into my written work.

Over several months, we researched the history of graphic design and the elements and trends that have surfaced and faded away over the decades leaving a legacy for designers of today to follow.

Once my manifesto had gone through several drafts and multiple look-throughs from other designers, it was then time to create a visual to go along with the reading material.

I am vastly proficient in the design and drawing application, Procreate, allowing me to expand my design capabilities into a new medium of illustrating and including type.

This application allowed me to pay attention to the smallest details and customize my typefaces and color schemes to an exact template, in case something were to happen to the work.

When completing the still poster, I was informed that we also had to add an element of movement to the piece to capture the attention of the audience, forcing me to explore the time-lapse and animation capabilities of Procreate, which I was unfamiliar with previously.

In the end, I was able to produce a quality project that centers on what I believe to be a very important aspect of the graphic design realm and ideation process as well.

Final Manifesto

Typography is all around us and I never knew that it was always right under my nose. Seeing this aspect of graphic design in a new light allows me to understand how my work can affect people and how I can improve on how I incorporate type into my designs.  

Images have become a universal way of communicating with others before verbal or written language. The element of color is so important in the design world, your entire brand can be recognized by a singular color palette design and make people feel closer and more desirable to purchase from you.  

In some cases, people are willing to take the plunge forgetting the box altogether and incorporating unusual styles into their compositions and, other times, they remain simple and take the easy way out while remaining inside the lines of the norms of the industry.  

Even without the technology to create moving images, artists and designers were able to channel motion into their works and allow people to fall into the worlds they created. If we disconnected from technology altogether, we would still be using interfaces in the sense that we would still use signage, etc.  

I understand the need to drive in customers by the aesthetic style of the brand but if the aesthetic doesn't come with reasonable accessibility and mobility to allow the customer to actively move around and do what you want them to do, it isn't successful and must be remade to satisfy both the designer and customer.