Motion and the World Around Us
Motion graphics are continuously shaping the physical world around us. Video walls can show images at higher resolutions than normal capacities at clubs, retailers, and arenas around the globe.
There are other technologies available that allow light to transform the space into a world of imagination by releasing animations into the provided area. LED displays or Light Emitting Diodes can be made to match any exact size or ratio for the client’s needs, allowing for almost anything to be possible.
These displays are often in competition with the sun’s natural light but can still be seen from a short distance away. Including motion graphics in indoor spaces is now incredibly important in creating a specific mood for the atmosphere.
In professional or business offices, they idolize a positive reputation for their brand as well as finding messages and ambiances that cannot be achieved in other creative outlets.
When used in retail and more event like spaces, they add an interesting style that can provide dramatic accents and attracting customers who wouldn’t normally shop at that particular store. Motion graphics are even used in the service industry (restaurants, hotels, etc) to entertain guests and provide an ambiance instead of viewing standard programming.
In the past decade, incorporating motion graphics into architectural buildings, live performances, theme parks and daily life have become very popular amongst creators and businesspeople. This is most likely because humans are drawn to physical and imaginary worlds that are constantly changing.
It’s important to keep in mind that you must experiment with all forms of the art, such as transitions and movement, but especially the work you want to be hired to do, and work that can give you an edge with your skill set.